Last week the top domain .asia started accepting applications for companies with trademarks and business in the continent. Companies are advised to apply for these domain as to protect their trading name. In an article on the ZDNet.co.uk site they quoted Lesley Cowley (chief executive officer of Nominet, the .uk registry):
“Businesses in Asia or who do business with Asian companies may consider registration,” said Lesley Cowley, chief executive officer of Nominet, the .uk registry. “Businesses which feel strongly about trademarks either register in each suffix [top-level domain], or decide they’re not going to play that game, and protect their brands through marketing and using legal systems to redress cybersquatting.”
[extracted for ZDNet.co.uk] Read full article here